Not you when you're hungry

A couple of years ago I was so excited to find out we had booked the back cover of a glossy mag for an ad.

So of course we took even more care than usual to create something beautiful.

Sadly the magazine editor refused to run our ad on the cover. Offering us the inside of the cover instead.

We stuck by our guns and so the ad never ran.

No such problems for BBDO New York who created these very funny spook cover designs for the back cover and inside cover of the famous swimsuit edition of Sports Illustrated.

Huge kudos to everyone involved.