Newcastle Brown stands tall

I've been working on some packaging design recently and one of the things we've put a big focus on during the concept stage is that product on shelf should work like a small format poster.

In essence the front of the pack needs to work like an ad.

Which is probably why I love the Newcastle Brown beer tap.

Of course if every beer started doing the same choosing a beer at the pub would turn into a nightmare.

But they're not. So kudos to the team behind this.