Sad or bad?

This banner ad for Sydney agency The Furnace was on an advertising website I was looking at today.

I quite like the idea of making sad brands smile. I really do.

But this is an incredibly dull ad.

My biggest problem with it is the call to action - Call us.

Take a close look at the ad and you'll see there's no phone number to call.

That oversight made me smile. A lot.

Not sure it would help a sad brand though.