She's well fit

Anyone who has ever travelled to France knows the French are not averse to the odd bit of gratuitous nudity in their advertising.

Well now it looks like the Brits are trying to get in on the act, with the launch of a new outdoor campaign for LA Fitness featuring women “enjoying” their bodies.

If the creative team behind the ads was looking to get their work noticed, they’ve certainly succeeded.

The Advertising Standards Authority received 15 complaints before the glue on the posters had even dried. An investigation is pending apparently.