Friday, October 28, 2016

The brilliance of Trott

Most youngsters in adland quote Dave Trott these days.

And why not. His blog is eminently quotable.

But long before he started blogging (and book writing) he was a damn good copywriter.

As this simple yet powerful ad from many years ago clearly shows.

Art direction by Eddie Haycock.

Thursday, October 27, 2016

What do brands stand for?

Wednesday, October 26, 2016

Understanding the game

Terrific Creative Mornings talk by Simon Sinek. He's a smart fella. So be sure and put aside some time to watch.

Tuesday, October 25, 2016

Annie Leibovitz does auto

New campaign for US auto brand Lincoln was shot by none other than Annie Leibovitz.

Damn fine photos they are too.

If anything I'd say they feel like outtakes from an early Springsteen song.

Not sure who the car is aimed at or what it costs by I love the photos.

Further research showed the car to be just another car.

Which may explain why they got Leibovitz to shoot it.

Monday, October 24, 2016

Sorry but I don't like Uber

Yes I know what you're thinking.

Uber is awesome. Heaps better than taxis.

But I don't like it.


Arrogance. Pure and simple.

I hate the way they sell themselves as revolutionary.

There's nothing revolutionary about bypassing laws and licensing requirements that apply to entire industries.

In the pic above they are using drones in Mexico to annoy the shit out of drivers stuck in traffic.

Seriously. I know people love the service.

But the brand and its behaviour troubles me a lot. 

Friday, October 21, 2016

Comfy shoes by Scholl

Let's be honest. Dr Scholls shoes are not the most attractive shoes.

So kudos to Almap BBDO in Brazil for convincing their client to sell the benefit not the product.

Thursday, October 20, 2016

Maƫva Berthelot and Bose

Simple idea. Beautifully executed by Grey London. 

Wednesday, October 19, 2016

Buzzword Jar

Love this Buzzword Jar from Kentucky agency Cornett.

You can buy yours here.

Only problem is I reckon the jar is too small.

Tuesday, October 18, 2016

Instagram a poster

Interactive posters that encourage to use Instagram?

Now that's an interesting but hardly new idea.

Having to use your Insta filters to reveal a hidden detail. Now that's something new.

Quite what you win I have no idea.

Monday, October 17, 2016

TV or not TV

Dutch bike brand VanMoof are shipping their bicycles here there and everywhere.

And even though they're built tough bikes often arrive in battered boxes.

SO the team from VanMoof had a very clever idea.

The made their boxes look like the boxes a large flatscreen TV comes in.

So now their boxes are treated as fragile by transport company handlers.

Pretty clever huh?