Tuesday, January 24, 2017


It's never been easy getting a job in the creative department of an agency.

But young art director August Laustsen was finding it harder than most.

In fact he never heard back from any of the Swedish agencies he approached.

So he decided to think like a client. Or more correctly look, act and think like a client.

He sent out the following letter and get several responses from it:

My name is August and I'm the marketing director of EMERIH. We're a creative consulting company with our main office in Copenhagen. 

After big success in Denmark, we're now planning on expanding to the Swedish market and are looking for a new creative agency in Sweden. 

We do work for a wide range of clients from small non-profit organizations to giants like Coca-Cola. 

We really admire the work you've done for [insert] and would like to talk about the possibilities of a future cooperation. 

Since a large part of our business model is based on creativity, it's important that the creative department have a look at our website before we take it any further. 

You'll find it here: emerih.co 

Best regards, August Laustsen Marketing Director EMERIH

In case you were wondering EMERIH is 'hire me' spelt backwards!

Monday, January 23, 2017

Completely nuts!

Original is never finished

Beautiful art direction. Razor sharp editing. Great use of music. Plus old school VHS tracking lines in the closing moments. Seriously what's not to like? 

Friday, January 20, 2017

Not so pure

I always get my creative people to show their work to a colleague before it leaves the department.

A fresh set of eyes often sees things the creator cannot.

Sadly I don't think anyone with fresh eyes took a look at this maple syrup poster.

Thursday, January 19, 2017

Made you look!

Wednesday, January 18, 2017

What's up pussycat?

Cats are big on the internet. We all know that.

So the popularity of this Kitty Kommercial should probably not come as a surprise.

It definitely falls into the so bad it's good category. But what sent it viral (so to speak) was a bit of love on Reddit.

Since it hit the Reddit front page it has racked up well over four million YouTube views.

To donate to the cause click here.

Tuesday, January 17, 2017

Wendys Twitter freeze out

Monday, January 16, 2017

Break free with Adidas

This film has gone totally viral while I've been away on holiday in New Zealand.

And is it any wonder?

Beautifully made and a genuine tugger of heartstrings. I doubt Adidas could ever make something as genuinely emotive as this piece by fourth year film student Eugen Merher.

Watching the old guy hold back the nurse as the hero runs free reminded me a lot of the closing scene from Cuckoos Nest where the Chief breaks the window with the water fountain.

What a great ad to kick start 2017 on BrandDNA. If only it was an actual ad... 

Friday, December 23, 2016

BrandDNA is on holiday

Thursday, December 22, 2016

Great for Christmas games

A little something for the design freaks looking for something 'designed' in their Xmas stocking.

The CMYK playing cards were created by Hundred Million.

Click here to buy yours.

Wednesday, December 21, 2016

Farewall Mr Waldie

I was saddened to hear of the passing of Brit creative Alan Waldie.

In the early part of my career I had a VHS tape of D&AD winners that a pinched from the TV production department during my work experience at McCann.

After much research I came to know the names of the people behind my favourite spots.

One of them was Alan Waldie who sadly passed away recently.

This 'My Fair Lady' inspired spot is one of my faves of his.